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In our latest Football Daily: Explained, we take a deep dive into the economics driving Liverpool’s business in the transfer market this summer. While the likes of Chelsea, Manchester United and Manchester City are spending heavily on new recruits, Liverpool have been relatively quiet, turning a profit on player sales despite splashing £36m on RB Leipzig’s Ibrahima Konate.
Our investigation looks at how the global pandemic has affected accounts across the Premier League – including Liverpool – but also see how the return of titles and trophies to Anfield has helped the Reds break commercial boundaries. But we also explore Fenway Sports Group’s mantra of sustainability, and how that impacts the way the club operates. Finally we focus on Liverpool’s work renewing contracts in the summer, and how handing bumper new deals to the likes of Mohamed Salah, Andy Robertson and Virgil van Dijk is taking away from their hunt for new recruits!
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